How are you eating your own dog food?

Not: Are you? Have you ever? Would you ever? Because you should be. Often.

How else will you know if it works; is good; has the same quality as before?

You must be using your own product, since you are the one who must know it best.

Once you do, answers to customer questions that once alluded you will seem obvious.

You are now your customer, and it’s hard to fool you into buying a subpar product - right?